While it cannot be denied how a lot of people are greatly affected by the recession, going for a holiday destination is not entirely impossible as there are other travel attractions that simply beg for more travelers to spend their time and money on them.
As Frank Barrett, Travel Editor of The Mail on Sunday, says: 'For most of us a holiday remains a necessity. We will go abroad but the style in which we travel will be dictated by our disposable income. Even for those on the tightest budgets there will still be bargains to be had in Spain and other Mediterranean countries next year. It largely remains true that despite the slump in the value of the pound, family holidays remain cheaper and better value abroad…’ Finding value for money - but not always the lowest price - is a key trend along with consumers increasingly searching for breaks with an 'authentic' feel or specialist experience such as river cruises or with an educational element.